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PayLater Travel
Case Study
52%
Increase in email-attributed revenue in 60 days
43%
Revenue growth (YoY) compared to previous agency
89%
of total email results driven from Essential flows
Winning Emails
The Challenges
PayLater Travel had made previous efforts in email marketing but had yet to tap into its full potential. Key issues included:
1
Existing automated flows lacked strategic optimization.
2
Campaigns lacked variety, relevance, and regularity, failing to resonate with the subscriber base.
3
Emails were sent to broad, unengaged audiences, leading to stagnant performance.
4
Email templates failed to reflect Earjobs' brand identity and engage subscribers visually.
Strategy #1
Optimised Essential Flow
Strategy #2
Targeted Monthly Campaigns
Strategy #3
Optimised Essential Flow
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