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Dr Plus
Case Study
300%
Increase in email-attributed revenue in 60 days
73%
ROAS in 2 month
146%
of total email results driven from Essential flows
Winning Emails
The Challenges
Dr Plus had made previous efforts in email marketing but had yet to tap into its full potential. Key issues included:
1
Existing automated flows lacked strategic optimization.
2
Campaigns lacked variety, relevance, and regularity, failing to resonate with the subscriber base.
3
Emails were sent to broad, unengaged audiences, leading to stagnant performance.
4
Email templates failed to reflect Earjobs' brand identity and engage subscribers visually.
Strategy #1
Optimised Essential Flow
Strategy #2
Targeted Monthly Campaigns
Strategy #3
Optimised Essential Flow
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